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UX – What Went Wrong?

A recent study by Harris Interactive shows that “60% of consumers will always pay more for a better experience.”
Coca Cola Happiness Fountain
Directions:
Select from 7 Coke products: Sprite, Coke, Diet, Fanta, etc.
After selection add flavors.
Press BIG button to dispense your drink.
There is also a handicap button that if pressed multiple times, scrolls through the drink and flavor options.

Experience
I was like, “sweet I’ve been wanting to use one of these machines!.”
At first I picked sprite because I wanted to add some wild flavors to it.  I added raspberry, which turned out being very dry.  So I was like let me go add something to regular coke.  I added lime, which also was very dry and not as good as I thought it would be.  So then I was like, “I wonder how the handicap feature works.”  So I pressed it and it just scrolled through the various options since the actual screen was up higher for people who might have been in a wheelchair.  I remember from our forum discussion with Coke’s VP of Design that the touch points on the machine were the items that had the most detail put into them.  You can notice it because the dispense button is flashy and stands out.  The elements of the coke bottle can also be seen in the machine as well, and then the screen is just that added modern feel to something as practical as a fountain drink machine.

Wells Fargo ATM Machine
Directions:
Insert debt card.
Select your purpose: withdrawal, deposit, etc.
Once you have completed your desired action you can elect to send your receipt to your email address, your Wells Fargo inbox, or print out a copy.
Then your cash withdrawal or action as a result of your interaction is complete.

Experience
I actually went inside to give my deposit to a bank teller at first, and since the line was long the clerk was like, “Have you tried our new ATM machines that take your deposits also.”  I said, “No, but yeah let’s check it out.”
So we put my card in, I entered the PIN, and then selected what option I wanted (Cash Deposit).  The clerk said I could put up to 50? bills or checks in at once and the machine would could it and scan the checks and give me a total.  Once it does this it gives you a read out of what you put in there.  Luckily it was accurate.  I asked the clerk what happens if it’s wrong?  He said once they take everything out of the machine the next day they double check to see if there are any errors to make sure it did not deposit more or less of the money as you had entered into the machine.  I thought it was pretty cool because that was my biggest concern, but I was assured that someone actually took all the deposits and went back over them to see if there had been any errors.  I then elected to send my receipt to my Wells Fargo inbox because I don’t want to have a bunch of pieces of paper lying around that are wasting resources.  Success!  I then made a deposit in a branch at a different location, and asked the teller if the receipt that he handed me could be sent to my inbox as well just like the ATM.  He said he did not know, but he would check into it for me.  I thought if I can send it to my inbox from the machine I should also be able to do this in person.

Kroger Card Swiper
Directions:
Swipe card.
Enter payment method.
Debit enter PIN.
Amount correct? Yes or No?
Make selection.
Transaction approved.
Receipt is handed to you buy the cashier.

Experience
Swipe the card, enter my PIN, check Yes the amount is correct, get my receipt back.
First of all, Why is there always a Yes No option written in pen on the device where the red and green buttons are?  Why did someone not put the words on there instead of putting two different colors that mean stop and go.  Then secondly, when am I going to be able to click and send my receipt to my Kroger inbox or something like the Wells Fargo feature at the ATM.  I don’t want to carry receipts anymore.  I’m thinking mobile payments, mobile receipts, NFC.

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